Lavender Row Ltd

Lavender Row

Introducing the Business:

Lavender Row is a lavender farm where we grow, distil and market lavender oil (and related lavender products) locally and overseas. We also have a sister company, Estate Aromatics, which specialises in other essential oils from both native and exotic trees and is exploring other materials and their benefits. So we’re all about essential oils, distillation, beneficial products, trying new things and pushing some boundaries. Lavender Row’s customers are mainly domestic end-users via our farm shop and website. We’re a small kiwi business who is going places and we need savvy marketing and communications to take us to the next level and beyond. 

What the Business needs:

Social Media Support: This role has now been filled.

So much to do on the farm as well as making and extending our current product range means that our comms need some TLC. You would be designing and creating social media posts and reels to promote our business and events, in a way that engages and connects with our customers and entices new ones. We want to know what works and what doesn’t so analysing stats from the online platforms to measure effectiveness and engagement will also be important. Help us boost our online presence, drive customers to our website and grow our business because we have a great story we want to share.

Marketing support:This role has now been filled.

We need a more targeted approach to marketing both at a wholesale and retail level. Let’s get more gritty about who and what segments are our highest potential customers and how we appeal to them. Help us tell our great story to people who will get us and what we stand for. You’ll craft a plan for each segment and qualify leads into potential wholesale and retail markets and customers; measuring effectiveness as you go. You’ll find creative ways to identify leads and make initial contact and feed into our social media campaigns to make sure we have a co-ordinated approach and are getting the best bang for our buck. Help us become a well-known, successful and respected kiwi brand.